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Strategy
Creating sustainable growth
At AddLife we build our strategic approach on three basic principles that provide a platform for our activities. The strategy helps us take the right decisions to ensure we operate sustainably and achieve our ambitious financial targets.
1. Lead the market
![ADD Nytankande Vit](/media/n0rjqwne/add_nytankande-vit.png)
2. Be agile and mobile
![ADD Engagemang Vit](/media/qjagmt0z/add_engagemang-vit.png)
3. Grow through acquisitions
![ADD Dna 1 Fylld Vit](/media/aynhv35r/add_dna-1-fylld-vit.png)
1. Market leader in selected niches
Market leadership in selected niches is important to achieve stable earnings growth and sustainable profitability. To achieve this goal, our businesses seek to:
- Create value and build positions in selected niches
- Be qualified suppliers and advisors to our customers in selected areas
- Build sales based on close relationships with customers, manufacturers and suppliers and the delivery of market-leading products
![Original XL Duo](/media/dxnbeqnn/original_xl_duo.jpg)
2. Operational mobility
Operational mobility is an agile approach that enables AddLife to create better conditions for business and profitable growth.
- Our subsidiaries should be flexible and agile so they can seize new business opportunities
- We develop the business through active ownership and board work
3. Acquisitions
Acquisitions are important to achieve our financial targets for long-term profit growth. To achieve this goal:
- We continuously search for new life science companies with the conditions to take leading niche positions
- We have a successful acquisition process for integration and development
- We acquire companies to maintain and further develop them in the long term